Good writers often write about clarity. Many times, we read a sentence and we recognize that something is off, but we can’t quite place what. Or after reading a sentence, you felt the subject wasn’t clear.
A way to avoid that is limiting your use of “it” and “there.”
These types of words are referred to as false subjects. What do they mean? They mean nothing unless you have already referred to a subject, item, place and so on.
Look at these two examples:
It is great that Washington, DC has so many places to visit.
– If you say this, who cares? But writing is different. You are writing for a reader, a stranger. Try adding a bit of style to your writing.
Rev: Washington, DC has many wonderful places for tourists.
After meals, it isn’t always convenient to use a toothbrush.
– What does “it” mean?
Rev: After meals, using a toothbrush isn’t always convenient.
– Again, what is “there”?
There are important factors in our research that could cause complications for a few companies.
Rev: Important factors in our research could cause complications for …
We eliminated “There are” and “that.” Easier reading.