How to develop a simple content strategy

Let’s be honest: Unless you are a content marketer for a big company, you don’t need much. But you do need a plan for focusing your time, energy and money where it needs to be.

Try developing your strategy by answering a few questions:

  1. Who is your customer/client?
  2. Who are your competitors?
  3. What do you bring that is different?
  4. What content do you have?
  5. What is the goal of your content?
  6. How often should you publish content?
  7. How often do you publish content?
  8. To whom do you publish your content?
  9. Who will produce your content?
  10. Who is going to maintain the content?
  11. How do you track the results?

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