1) Evaluate why you publish content. Answer this and make sure that your writing reflects and addresses this goal.
If you want to get hired, are you providing examples of your success? Are you certain you are writing for your audience and not for yourself? It’s all about the customer. Most writers and marketers write about what they think is important or interesting. Unless you use an editor, it’s difficult for you to see it through a reader’s eyes.
2) Who is your audience? Build your audience so that it builds your business.
Demian Farnworth defines content marketing strategy as this:
A content marketing strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers.
3) Start small but start with a strategy. Make goals. Document your plan. It’s the only way to later know if they are effective.
3) How do you know if your writing is effective with your readers?
Do they share/forward/post it?
Do they provide comments?
Are they actively following you and enjoying your content?
Try and track these items. But most importantly, have it as professional as possible, which includes a copyeditor/proofreader. Write so that it is ready for publication.