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Who We Serve
Writers
Writers should simply write. Let the thoughts flow. Get those creative juices running. Best sellers have great editors. I help writers view their work from the reader’s viewpoint. I help them organize thoughts, remove excess words, ensure their work is grammatically correct, and check style, consistency, format and message.
Marketers
The same goes for marketers as it does for writers – let them do their thing the best they can. But it’s best for marketers an editor/proofreader because they become so close to the content and have written or read it so often, they don’t see the errors. Always take the final step of a set of fresh eyes.
Web Designers and Developers
Don’t count the people you reach; reach the people who count. Web designers sometimes use marketing personnel, whose focus is selling and image. Those marketers/writers are focused on selling and image.
A good editor will review everything, including logo use and consistency, content, consistency in message and format. I help designers with content to ensure that it is clearly understood by the reader. You don’t have much time to capture someone’s attention online: 6-8 seconds. Make those words count. Reach your desired customer.
Small and Large Businesses
Many businesses cannot afford a full-time editor/proofreader, so they count on freelancers and contract workers. Sometimes it’s the occasional need, or someone in whom they can place their trust to know their style, company business, image and consistency.
The business may employ a marketing person, but that person needs someone to look at copy wih fresh eyes and verify everything before it goes online or to print.
In Person Presentations
Even a small presentation, brochure or handout to a crowd is a representation of yourself. You want to ensure that your written copy is as pristine as you are. Trust is everything. Make sure your presentation materials are as crisp as you are.