Category: Tips

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What Do I Need to Capitalize? (sentences)

Sentences Make sure to see Titles, from Wednesday’s post regarding capitalization of Titles. Sentences are much easier than Proper Names or Titles.  The first word of every sentence is always capitalized. This is self-explanatory and universally understood. Also, capitalize the beginning of a sentence when it is part of a quote: Think complete sentences. e.g.

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Do I Need to Capitalize This?

When to Use Capital Letters (Proper nouns). See other posts for Titles and Sentences. There are only three instances when you need capital letters: proper names, titles, and the beginning of sentences. Examples Proper Names: (subject of Titles and Sentences will be Thursday and Friday) Institutions: Columbia College, the Eastman School of Music Governmental matters:

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How to develop a simple content strategy

Let’s be honest: Unless you are a content marketer for a big company, you don’t need much. But you do need a plan for focusing your time, energy and money where it needs to be. Try developing your strategy by answering a few questions: Who is your customer/client? Who are your competitors? What do you

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Does Your Marketing Strategy Include Great Marketing Content?

Demian Farnworth defines content marketing strategy as this: A content marketing strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers. Start small but start with a strategy. Make goals. Document your plan. It’s

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Eight Tips for Fact Checking

Are your facts correct? I spend more time fact checking now due to the web and social media. I used to think of fact checking as names, dates, proper spelling of people’s names, cities, and things of that nature. In today’s world, many people simply “go to the web”  for their facts. That is no

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Four quick editing tips for better content:

The more I edit writing and content, the clearer it is to see common practices. Below are a few tips to avoid providing your readers a smoother read. Long sentences: A long sentence is acceptable if you structure it well. Most people are comfortable reading sentences with 16-25 words, especially online. But vary your sentence

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Look who’s in the news

A wonderful women, Christi George, publisher of Neighbors magazine, thought a story of my husband and me would be interesting. (you can decide). Bruce has earned a little promo after 40 years as Audio Supervisor at The Cleveland Orchestra. The circulation is delivered to pockets of neighborhoods on the east side, near the Chagrin Falls

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Words and phrases that kill writing

Many of the great writers of all times speak of writing clearly, concisely, and using less words. A valuable gift for your readers is to write for them, not yourself. Communicating with clarity is probably one of the most difficult writing tasks. Somehow through the years, we are taught that longer sentences and verbose words

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Creating a Style Guide

If you are using writing or editing assistance, a style sheet is essential. You likely have terms, proper nouns, logos and other kinds of “styles” you prefer. A style sheet is a list of requirements for how writing should appear to be consistent throughout the project or paper. This saves you time and money by

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