Author: trinagigax

Free Knitted Hats and Blankets for Cancer Patients

Many people wear knitted hats to keep their heads warm. That’s not news. But if you have lost your hair due to cancer and chemotherapy, it’s a big deal. Knitting for Cancer, a non-profit organization in Cleveland, Ohio, provides soft warm hats and lap blankets for those who’ve lost their hair. While in chemotherapy, patients

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Lies: Do we all tell them?

“A man is never more truthful than when he acknowledges himself as a liar.” Mark Twain Sometimes we tell little white lies to avoid hurting someone’s feelings; sometimes we lie when we said we have done something (then get it done to be true.) The latter is not a good idea or practice. But the

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Will the Truth Set You Free?

I noticed several good quotes in a silly movie yesterday while confined to the couch. Here is one that spoke to me: “The truth will set you free, but first it will make you miserable.”  James A. Garfield What struck me was how simple but true this is (or can be). This past year, I

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Three Tips for Writing Clearly

Great Simple Tips for Clarify in Your Writing “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” Hemingway  You may have read my previous posts for cleaning up your writing so it reads smoothly for your readers. Every detail you can implement to help

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Do you speak jargon?

Use Jargony Words? To make your point, use familiar words. [not ‘this idea won’t scale’ – others, especially non-business people,  may not understand.] Consult a thesaurus if necessary. If the average person can’t understand it, the writing needs improvement. Read about the three categories that need capital letters on: www.FreshEyesReading.com/blog.

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What Do I Need to Capitalize (titles)

Titles   Capitalize titles that precede a name, but do not capitalize titles that follow a name:   Mayor Stacy White; Stacy White, the mayor Queen Elizabeth; Elizabeth, the queen of England You will see this often with corporate titles. Our tendency is to capitalize all titles:   Accounting Manager Martha Grant; Martha Grant, manager

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What Do I Need to Capitalize? (sentences)

Sentences Make sure to see Titles, from Wednesday’s post regarding capitalization of Titles. Sentences are much easier than Proper Names or Titles.  The first word of every sentence is always capitalized. This is self-explanatory and universally understood. Also, capitalize the beginning of a sentence when it is part of a quote: Think complete sentences. e.g.

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Do I Need to Capitalize This?

When to Use Capital Letters (Proper nouns). See other posts for Titles and Sentences. There are only three instances when you need capital letters: proper names, titles, and the beginning of sentences. Examples Proper Names: (subject of Titles and Sentences will be Thursday and Friday) Institutions: Columbia College, the Eastman School of Music Governmental matters:

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How to develop a simple content strategy

Let’s be honest: Unless you are a content marketer for a big company, you don’t need much. But you do need a plan for focusing your time, energy and money where it needs to be. Try developing your strategy by answering a few questions: Who is your customer/client? Who are your competitors? What do you

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Does Your Marketing Strategy Include Great Marketing Content?

Demian Farnworth defines content marketing strategy as this: A content marketing strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers. Start small but start with a strategy. Make goals. Document your plan. It’s

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