You know the feeling – something was overlooked after all the time you spent on a piece. It happens to the best of us! And reprinting is costly.
Trina Gigax, a copyeditor living in the Cleveland area, can improve your writing through clarity, word use, conciseness, and style. Never changing your “voice” or intention, she merely enhances your writing, while correcting along the way.
In today’s world, you have about eight seconds to grab someone’s attention. Your sentences are critical, and paragraphs should be short. People are tired and work quickly. They learn about you online before contacting or meeting you. That means your writing is their first impression of you, so it must grab attention quickly and keep them reading. You don’t want them wandering elsewhere.
This is true not just for web content, but for brochures, speeches, scripts, presentations, opinions, handouts, displays – all material should be in its best condition.
Trina learned this from the start at Dyke College. Her transcription professor, Dr. Novotny, was very strict. Every comma must be accompanied by the rule. No wayward commas allowed. In Dr. Novotny’s room, rules were rules — a misspelled word on an exam was an immediate F. After one exam, the good professor pulled Trina aside and asked her quietly, “How do you spell repetitive?” On the verge of a perfect exam — except for that one pesky word — she answered. Upon hearing her response, the professor realized that Trina had typed it incorrectly throughout the paper. (It wasn’t a typo after all.) Showing a rare display of grace, her professor cited the correct spelling and gave her a pass. A great lesson, but she learned: Be certain of every detail.
As an executive assistant and a marketing coordinator, Trina worked at Wyse Advertising in marketing; at Zaremba Corporation; legal assistant for the principal partner at Calfee, Halter & Griswold, LLP; for The Cleveland Orchestra; and as a supervisor at Shaker Schools. As years passed, she became the go-to person on whom others relied for “fresh eyes,” forcing her to strive for perfection under pressure. In her capacities, she learned everything from initial draft to edits to second-round edits to proofreading and, finally, publishing.
During the planning of corporate annual meetings or retreats, several executives submitted their individual presentations to her; her task was to combine them all into one cohesive and consistent presentation. This proved to be a challenge, as the presentation had to appear as though it were written by one individual, with one consistent voice and style. But these types of challenges utilize all her skills (silver lining) and she thrives on them.
Trina believes that having a keen eye for editing and proofreading includes clear writing, clarity, consistency, grammar, proper word usage, punctuation, and style. For fresh eyeson your writing and to find out how to avoid those, “Oh no!” moments, please contact her below.
What I Do for You:
I start with preserving your voice. My comprehensive review includes line-by-line:
• structure, flow, clarity and conciseness
• capitalization, grammar, pronouns, proper nouns, punctuation, subject/verb agreement, effective word use; and
• consistency, format and style.
Take the worry out of your writing. Feel confident that your words match the quality of your product or service. Call for a free quote. Visit www.FreshEyesReading.com for more information. Freebie: Download – an AP Quick Reference sheet under Marketing Materials..
Call for a free quote. Contact Trina –